{"id":582,"date":"2026-04-27T18:32:55","date_gmt":"2026-04-27T18:32:55","guid":{"rendered":"https:\/\/research.northumbria.ac.uk\/servdes2027\/?page_id=582"},"modified":"2026-05-22T10:22:32","modified_gmt":"2026-05-22T10:22:32","slug":"home","status":"publish","type":"page","link":"https:\/\/research.northumbria.ac.uk\/servdes2027\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"582\" class=\"elementor elementor-582\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2fd066 e-flex e-con-boxed e-con e-parent\" data-id=\"a2fd066\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dbcdd8b e-con-full e-flex e-con e-child\" data-id=\"dbcdd8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a749112 elementor-widget elementor-widget-heading\" data-id=\"a749112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ServDes <span>2027<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23bb0e9 elementor-widget elementor-widget-heading\" data-id=\"23bb0e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Designing in the Shadows<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30fb5fe elementor-widget elementor-widget-heading\" data-id=\"30fb5fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">June 28-July 2, 2027<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36935fb elementor-widget elementor-widget-text-editor\" data-id=\"36935fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Organised by Northumbria University, Newcastle-upon-Tyne, UK<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-627d3a1 e-flex e-con-boxed e-con e-parent\" data-id=\"627d3a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0dc3c3 elementor-widget elementor-widget-heading\" data-id=\"c0dc3c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Service Design and Innovation Conference<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee27a42 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ee27a42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>ServDes 2027 returns to the UK and is hosted for the first time in Newcastle Upon Tyne, located in North East England.<\/strong><\/p>\n<p>A world in pluricrisis mode throws many shadows on people and the planet. ServDes2027 invites academic researchers and professional practitioners to examine what designing in the shadows implies. Together, we aim to identify, highlight, critique and advance our abilities to understand the places and practices of service design in a polarised world. Shadows are not simply black and white. Shadows can benefit people and the environment. Shadows can offer protection from exposure. Shadows can suppress activities and ideas before they ever see the light of day. ServDes2027 looks for the colours and shades of grey when we conceive, plan, develop and deliver services, when we invent new service possibilities and redesign existing services to improve access and to reduce inequality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2aec35 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c2aec35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u201cDesigning in the Shadows \u2013 Places and Practices of Service Design in a Polarised World\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2bd57d elementor-widget elementor-widget-button\" data-id=\"f2bd57d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/?page_id=297\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More about the theme<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97aedd0 e-flex e-con-boxed e-con e-parent\" data-id=\"97aedd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69114d9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"69114d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Important Dates<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a3c84a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9a3c84a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Call for papers<\/strong>: 15 May 2026<\/li><li><strong>Full Paper submission deadline<\/strong>: 15 November 2026<\/li><li><strong>Short Paper \/ Workshop \/ Student Forum\/ Industrial Case deadline<\/strong>: 1 December 2026<\/li><li><strong>Acceptance<\/strong>: 1 March 2027<\/li><li><strong>Registrations opens<\/strong>: 1 March 2027<\/li><li><strong>Early bird deadline<\/strong>: 1 April 2027<\/li><li><strong>Conference dates<\/strong>: 28 June &#8211; 2 July 2027<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a8476 elementor-widget elementor-widget-button\" data-id=\"36a8476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/key-dates\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Full dates<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52173a9 e-flex e-con-boxed e-con e-parent\" data-id=\"52173a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c664a00 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c664a00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paper Tracks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0423bba elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0423bba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li>Shadows of Power: Governance, Democracy &amp; Accountability<\/li>\n<li>Shadows in Translation: Culture, Knowledge &amp; Diverse Ways of Knowing<\/li>\n<li>Algorithmic Shadows: AI, Automation &amp; Human Dignity<\/li>\n<li>Shadows of Care: Valuing the Invisible Labour that Sustains Services<\/li>\n<li>Shadows of Place: Urban, Rural &amp; Coastal Landscapes<\/li>\n<li>Ecological Shadows: Regeneration Beyond Sustainability<\/li>\n<li>Grey Spaces: Inclusion, Exclusion &amp; Designing Against Polarisation<\/li>\n<li>Educating in the Shadows: Pedagogy for Complexity &amp; Contested Values<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67f774 elementor-widget elementor-widget-button\" data-id=\"d67f774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/conference-tracks\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fefc76a e-grid e-con-boxed e-con e-parent\" data-id=\"fefc76a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-813115c e-con-full e-flex e-con e-child\" data-id=\"813115c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b6493 elementor-widget elementor-widget-image\" data-id=\"e4b6493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/about-servdes\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/wp-content\/uploads\/elementor\/thumbs\/serves-logo-2027-v2-white-rn5cnlz34winzhugq47zcdx917qdaxk59va2pe7d0g.jpg\" title=\"serves-logo-2027-v2-white\" alt=\"serves-logo-2027-v2-white\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-022a0e2 elementor-widget elementor-widget-heading\" data-id=\"022a0e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/about-servdes\/\">About<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91180ea e-con-full e-flex e-con e-child\" data-id=\"91180ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8784d5 elementor-widget elementor-widget-image\" data-id=\"e8784d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/conference-theme\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/wp-content\/uploads\/elementor\/thumbs\/seen-XJFkSGnt3Bc-unsplash-scaled-rmmj4td93rcxtqu3u28hibh7giurl5sn6n6scqofq8.jpg\" title=\"seen-XJFkSGnt3Bc-unsplash\" alt=\"seen-XJFkSGnt3Bc-unsplash\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b7824 elementor-widget elementor-widget-heading\" data-id=\"e1b7824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/conference-theme\/\">Designing in the Shadows<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f06d6db e-con-full e-flex e-con e-child\" data-id=\"f06d6db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6998549 elementor-widget elementor-widget-image\" data-id=\"6998549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/location\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/wp-content\/uploads\/elementor\/thumbs\/jack-foster-WcUArCQXXYE-unsplash-scaled-rlsygo00j50gkim0b0bdwskpcvf85up7vx3p9a7gyo.jpg\" title=\"jack-foster-WcUArCQXXYE-unsplash\" alt=\"jack-foster-WcUArCQXXYE-unsplash\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d70c7f elementor-widget elementor-widget-heading\" data-id=\"4d70c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/location\/\">Location<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eeb464e e-con-full e-flex e-con e-child\" data-id=\"eeb464e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c98905 elementor-widget elementor-widget-image\" data-id=\"2c98905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/northumbria-university\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/wp-content\/uploads\/elementor\/thumbs\/6441-rlsv9u1tlrte7hesude6arrgs9ext0tq3jy8brfev4.avif\" title=\"6441\" alt=\"6441\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d7f17 elementor-widget elementor-widget-heading\" data-id=\"b7d7f17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/northumbria-university\/\">Northumbria<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a29541 e-con-full e-flex e-con e-child\" data-id=\"3a29541\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c54dda3 elementor-widget elementor-widget-image\" data-id=\"c54dda3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/organising-committee\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/wp-content\/uploads\/elementor\/thumbs\/feodor-chistyakov-POb2QogamiM-unsplash-scaled-rlsu9cxae7vto8e6u3sd1h4iwz763v0pf0kx6sjwkg.jpg\" title=\"feodor-chistyakov-POb2QogamiM-unsplash\" alt=\"feodor-chistyakov-POb2QogamiM-unsplash\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d65e52 elementor-widget elementor-widget-heading\" data-id=\"6d65e52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/organising-committee\/\">Committee<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49ba631 e-con-full e-flex e-con e-child\" data-id=\"49ba631\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2229db2 elementor-widget elementor-widget-image\" data-id=\"2229db2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/contact\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/wp-content\/uploads\/elementor\/thumbs\/IMG_5052-scaled-rn5vgwkjnboloe1dsvqdzh26c9fnnidd25xbj1z1k0.jpg\" title=\"IMG_5052\" alt=\"IMG_5052\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-547d999 elementor-widget elementor-widget-heading\" data-id=\"547d999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/research.northumbria.ac.uk\/servdes2027\/contact\/\">Contact<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9b81c9 e-flex e-con-boxed e-con e-parent\" data-id=\"b9b81c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ServDes 2027 Designing in the Shadows June 28-July 2, 2027 Organised by Northumbria University, Newcastle-upon-Tyne, UK Service Design and Innovation [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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